LynnEsther

Archive for 2010|Yearly archive page

Store to Store on Hallow’s Eve

In Uncategorized on November 1, 2010 at 3:16 am

I was sitting in a teahouse with some friends on Halloween, and as suspected on the evening’s tradition, a constant flood of kids dressed in familiar characters from superheroes to the typical witch and vampire costumes came begging for some candy at the cash register. Now, given that these kids are accompanied by their parents/older siblings, I started thinking how these small business could take advantage of those 30 seconds it takes for those trick-or-treaters to walk in and out.

You probably know where I’m going with this observation, but just a thought- perhaps the candy this teahouse hands out includes a small message or perhaps a promotional note that will drive customers back to their business. Given that parents nowadays monitor their kids’ sugar consumption, this might be a small way to communicate with customers and have them come back for some tea at a discounted price. If they’re going to stop by on Hallow’s Eve, might as well keep them coming back.

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