LynnEsther

Store to Store on Hallow’s Eve

In Uncategorized on November 1, 2010 at 3:16 am

I was sitting in a teahouse with some friends on Halloween, and as suspected on the evening’s tradition, a constant flood of kids dressed in familiar characters from superheroes to the typical witch and vampire costumes came begging for some candy at the cash register. Now, given that these kids are accompanied by their parents/older siblings, I started thinking how these small business could take advantage of those 30 seconds it takes for those trick-or-treaters to walk in and out.

You probably know where I’m going with this observation, but just a thought- perhaps the candy this teahouse hands out includes a small message or perhaps a promotional note that will drive customers back to their business. Given that parents nowadays monitor their kids’ sugar consumption, this might be a small way to communicate with customers and have them come back for some tea at a discounted price. If they’re going to stop by on Hallow’s Eve, might as well keep them coming back.

The Subtleties of Logic

In Street Branding on July 29, 2008 at 11:53 pm
SubtleTea Storefront

SubtleTea Storefront

The integration of both visual and verbal identities seen in logos and names of brands has given such businesses timeless relationships with its customers. I came across SubtleTea, a small tea house along Madison Avenue between 30th and 31st street. SubtleTea is a cozy place where you can enjoy the unique tea blends and pastries while flipping through a good read.

I wanted to talk about the visual and verbal identities of SubtleTea. There are several elements that are working together to bring this brand together in its corporate identity. The first you notice is the name, subtletea, which consists of the two words, subtle and tea. Putting together the two words, subtletea, creates a remarkable

SubtleTea Logo

SubtleTea Logo

Wide selection of magazines at SubtleTea

nomenclature for the store brand as two real word, descriptive names come together to create a composite name. A closer look at the logo gives you an idea how the name and logo work together as you notice the logo being a ring from the bottom of a tea cup. Indeed it is a subtle visual element (tea cup ring) that complements the nomenclature of the brand name (subtle and tea). I thought it was a clever way to mesh the two verbal and visual elements together to create an overall corporate identity that appeals to its target consumer.

Cozy ambiance

Cozy ambiance

subtleteas storefront gives a natural and organic feel as the tanned exterior and brown awning complement the natural selection of teas. It’s a very delightful place to sit back with a casual conversation between friends or study while enjoying the cozy ambiance.

The Luxury of Wearing Your Car

In Street Branding on July 28, 2008 at 5:09 pm

Louis Vuitton Monogrammed Car

The Korean consumer is very brand conscious in almost every accessory. Sometimes it can get a little too wild and overwhelming. I walked through a popular shopping street in Seoul, Korea, called “Rodeo Drive,” yes, like the one in Beverly Hills, and I saw a Smart Car-like vehicle dressed in the Louis Vuitton monogram. A very bold accessory to have the luxury of dressing your car in such a brand- I thought it was hilarious and very interesting. I don’t think LV advertises on cars in this manner, so I’m assuming that the driver of this fashionable vehicle just decided to wear the handbag on the car rather than herself. A very bold statement of love and passion for LV.

The LV gives this little car a fun personality- perhaps it’s striving to live that luxurious life. Whether you think it’s just obnoxious or actually cute- the driver definitely has got some character. Her name is Sharon. I imagine her to be a petite women in her mid-twenties. She’s got an overly accesorized cell phone chain with a pink piglet hanging from it. Her ringtone is very catchy, and is probably the hit song of a popular female group/diva (Equivalent to those of Miley Cyrus). She’s working hard to maintain a good walk on her 4-inch stilettos flashing her cotton candy pedicure. Although she is flashy in her accessories, she knows how to live a practical lifestyle while being brand conscious. She enjoys driving a unique car, especially because hers is small and easy to drive around the narrow side streets of Seoul. She buys her clothes and accessories from stores in Korea that are the equivalent of Aldo, UNIQLO, Pink and BeBe. She graduated from EWHA Women’s University, which is the Wellesley University of Korea. Sharon’s got passion to start her own clothing line, and is planning to go to graduate school for an Associate’s degree in Fashion Design at Hongik University, which is similar to Parsons in New York. Sharon is definitely making known her character in her flashy ride.